The 2023 Subaru Love Promise Community Commitment Award
We've been nationally recognized for our dedication to our community and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Premier Subaru Middlebury dedicated locally to the Love Promise?
Premier Subaru Watertown is committed to the communities in which we serve. Community involvement and "paying it forward" is in the fabric of our organization. Our team of employees live in the communities in which we serve. We seek to be a good corporate neighbor and enrich the lives of the people we touch. We are proud to be an active member of the Watertown and Greater Waterbury Community.
Compassion Club, ASPCA
Earth Day Southbury
University Of Rhode Island, University of New Haven, Edith B. Jackson Childcare
Jane Doe No More, New Opportunities, Inc., Jazz on the Green Series, Watertown Chamber of Commerce, Greater Waterbury Chamber of Commerce
American Cancer Society, Camp Rising Sun, Yale New Haven Childrens, Harold Leever Cancer Center
Love Promise Stories from Premier Subaru Middlebury
Subaru and Premier Subaru Middlebury believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Keep Camp Rising Sun Going! - Robert A
Robert J Alvine, President of Premier Subaru, presented Shawn Heffernan, CEO of Camp Rising Sun, with a checks totaling $165,000 at the dealership’s facilities in Middlebury and Branford, CT. This donation, the largest yet by the company, represented the proceeds from the annual Subaru Share the Love® Event, in which anyone who purchased or leased a new Subaru could chose a $250 donation to one of four national charities – ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Park Foundation – or a fifth local charity for their customers to support. Premier Subaru selected Camp Rising Sun as their hometown charity for the 2022-2023 Share the Love Campaign for the seventh year in a row. Premier Subaru and Premier Subaru Middlebury are proud to have provided a 100% matched dollars from Subaru of America directly to provide additional impact to Camp Rising Sun. This included a portion of every service repair order completed during the campaign as well. “Our customers have the choice of five different amazing charities, and, nearly every single one chose Camp Rising Sun” said Mr. Alvine. “We are honored to continue to be a partner in supporting such a deserving organization.” Camp Rising Sun was designed to provide a safe, nurturing environment to children ages 5 through 17 who have been diagnosed with cancer. Camp Week takes places at Camp Jewell YMCA in Colebrook, CT. Camp Rising Sun has been around since 1983 and has grown to well over 100 campers each year. The dollars provided by Premier Subaru, under the most recent Share the Love Program, will support more than 150 campers this year. Over the last 15 years, through the Share the Love Event, Subaru of America and its participating retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 1,440 hometown charities. Premier Subaru has donated more than $550,000 to Camp Rising Sun in the last 7 years – and supported more than 350 campers. Premier Subaru is located at 155 North Main Street, Branford, CT 06405. Premier Subaru Middlebury is located at 1660 Straits Turnpike, Middlebury, CT. Premier Subaru is a Subaru Love Promise Gold Retailer for more than 13 years running, plus have been A+ rated with the Better Business Bureau since 2001. Premier Subaru Middlebury is a continual award winning Love Promise Community Award Winner and also an A+ rated dealership with the Better Business Bureau. Both Premier Subaru and Premier Subaru Middlebury have also been involved in a number of philanthropic organizations including the Connecticut Cancer Foundation, Meals on Wheels, the Harold Leever Regional Cancer Center, Toys for Tots, The Dan Cosgrove Animal Shelter, the Branford Compassion Club, The Branford Jazz on the Green Series and many more. For more information on Premier Subaru, visit www.premiersubaru.com. Information on Premier Subaru Middlebury can be found at www.premiersubarumiddlebury.com.
Premier Subaru in Middlebury Donates Car To Local U.S. Military Veteran - Robert A
Premier Subaru in Middlebury Connecticut spent this past Veteran’s Day showing a local military veteran how truly appreciated they are for their commitment and sacrifice to the U.S. In partnership with the Military Warriors Support Foundation (MWSF), the dealership presented a Subaru Forester to United States Marine Corps Corporal Roger Rua and his family. Roger was selected to receive a Subaru after applying to MWSF’s Transportation4Heroes program, which includes a rigorous vetting process to ensure selected veterans and/or their families are the most deserving recipients. MWSF then worked directly with Premier Auto Group to present the payment-free vehicle in the celebration on Veteran’s Day. Roger Rua was born and raised in Connecticut and joined the military in January 2010 after feeling the call of duty to serve and protect his country. He was stationed in Okinawa, Japan and later deployed to Afghanistan in 2011, where he was wounded during combat and received a Purple Heart for injuries sustained. Roger was honored with several additional awards for his service, including the Combat Action Ribbon, Afghanistan Campaign Medal, and more. After four years of faithful service, he retired from the military and now resides in Naugatuck, CT with his family. Premier Subaru Middlebury President Bob Alvine was focused on dedicating his auto group’s latest giveaway to veterans in acknowledgement of our nation’s most cherished individuals. Bob and his team have taken great pride in being able to help Roger as he transitions to civilian life. The MWSF is a 15-year-old 501(c)(3) non-profit charity founded by Retired LTG Leroy Sisco, with a mission of providing crucial transitional support for our nation’s combat-wounded heroes, Gold Star spouses, and their families. Its programs focus on transportation assistance, housing and homeownership, recreational activities, and leadership development. The Foundation is on its way to awarding more than 145 payment-free vehicles and 1,000 mortgage-free homes across all 50 states. Premier Auto Group Subaru joined forces with MWSF for the giveaway, with the Foundation selecting the deserving recipients through their application program and Premier Subaru Middlebury donating the brand-new vehicles. The Veteran’s Day giveaway supports Subaru and their nationwide corporate commitment to giving back. Connecticut’s Premier Auto Group is proud to have dedicated its 2022 Veteran’s Day to such a worthy cause and honoring this local hero with the gift of safe, reliable transportation.
We Cleaned the Beach! - Robert A
On September 25, 2022, the Premier Subaru team cleaned Branford Point. The Premier team was joined by members of the community for this two hour cleanup. In total - more than 80 pounds of trash were removed from Branford Point. This was the 20th annual International Coastal Cleanup - and, Premier Subaru looks forward to continuing to be a part of this vital program.
Premier Subaru Middlebury Supports The Waterbury Rotary Club - Robert A
Premier Subaru Middlebury is proud to continue to be a sponsor of the Waterbury Rotary Club and the 10th Annual Dinner at the Ponte Club in Waterbury, CT. This event is held on September 16, 2022. The Rotary Club of Waterbury, CT is dedicated to helping those in need, both in the local community and internationally. Along with their annual donations to the Rotary Foundation and the End Polio campaign, they provide support to such local organizations as St. Vincent DePaul, St. Mary's Hospital, Masks for First Responders (they distributed 8000 masks during the COVID-19 pandemic) Waterbury Police Department and so many others. Premier Subaru Middlebury is proud to continue to support this amazing organization.
Premier Subaru Donates to CT Cancer Foundation - Laura O
Premier Subaru Middlebury presented Laura Osterman, Grant Program Director of The Connecticut Cancer Foundation with a check in the amount of $32,625 today. The donation represented the proceeds from the company’s annual “Share the Love” event, in which, anyone that purchased or leased a new Subaru could make a $250 donation to one of four national charities – ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Parks Foundation – or a fifth local charity for their customers to support. Premier Subaru Middlebury selected The Connecticut Cancer Foundation as the company’s “hometown charity” for the Subaru 2021-2022 Share The Love Campaign. This is the second year that Premier Subaru Middlebury contributed to The Connecticut Cancer Foundation with total contributions from the company exceeding $53,000.The mission of The Connecticut Cancer Foundation is to provide financial assistance to Connecticut cancer patients and their families to fund cancer research. It was founded by John Ellis, a former catcher for the New York Yankees, Cleveland Indians and Texas Rangers. “At Premier Subaru Watertown, we are excited to share the love with The Connecticut Cancer Foundation, an amazing organization that has contributed more than $6.9 million to more than 8000 cancer patients over the last 34 years, as well as contributed more than $2.4 million to cancer research, said Robert J. Alvine, President of Premier Subaru Middlebury. Kerri Pacheco, Vice President of Premier Subaru Middlebury continued “Given the horrible effects of COVID the past two years and the inability for non-for-profits to engage in fundraising activities, we are proud to provide this contribution to The Connecticut Cancer Foundation to assist in these challenging times. The need for help with those with cancer is ever increasing and we want to be there. I am really proud of our team raising more than $53,000 for The Connecticut Cancer Foundation over the last two years.” Premier Subaru Middlebury has provided more than $350,000 in contributions to local organizations such as New Opportunities Meals on Wheels, The Harold Leever Regional Cancer Center, The Boys and Girls Club of Waterbury and the Waterbury Police Activity League. The Premier Auto Group as a whole has contributed more than $1.7 million to local organizations over the last 6 years – making an impact in the communities in which the company serves
Premier Subaru loves Pets!! - Kerri P
For the second year in a row, we were proud to sponsor an underserved area in dog rescue, Pittie Rescue and Rehab! BARC-CT focuses on rescuing animals and providing them with medical care and access to trainers and behaviorists in order to help them make a full recovery regardless of what they have endured. They rely solely on dedicated volunteers, including fosters who take rescued animals into their home and provide them with the care and nurturing they need. The generosity of donors provides funding for the many needs of the animals such as vetting, boarding, training, and general care.
Shamrock Shuffle - Kerri P
Premier Subaru Watertown, now Middlebury, was proud to participate in it's annual support of the Watertown Parks & Rec Depts fundraiser. Due to COVID the run was cancelled in 2020 and postponed from March to August for 2021! Fun was had by all on this beautiful summer sizzler day and much money was raised to support our youth programs in the Watertown Oakville area!
Transportation Emergency! - Kerri P
Premier Subaru Middlebury was contacted by our Share The Love local charity, CT Cancer Foundation, about an emergent need for transportation for one of their recipients. A ten year old girl in her fifth round of experimental cancer regimens for a brain tumor had recently been unable to get to her therapies because her Mom's vehicle had broken down and was beyond repair. Premier teamed up with CCF and each donated 50% of the funds needed to get this family who had gone through so much already to a safe place with transportation. The vehicle, sales tax, registration fees and insurance was all covered for them! We hope this gesture allows the family to have one less worry during this difficult time and allows this young lady to beat her battle!!
Premier Donates $20K to CT Cancer Foundation - Jane E
Premier Subaru Watertown presented Jane Ellis, President and Executive Director of The Connecticut Cancer Foundation with a check in the amount of $20,775 today. The donation represented the proceeds from the company’s annual “Share the Love” event, in which, anyone that purchased or leased a new Subaru could make a $250 donation to one of four national charities – ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Parks Foundation – or a fifth local charity for their customers to support. Premier Subaru Middlebury selected The Connecticut Cancer Foundation as the company’s “hometown charity” for the 2020-2021 Share The Love Campaign. Premier Subaru Watertown is proud to have matched dollars from Subaru of America directly to provide an additional impact to The Connecticut Cancer Foundation. The mission of The Connecticut Cancer Foundation is to provide financial assistance to Connecticut cancer patients and their families to fund cancer research. It was founded by John Ellis, a former catcher for the New York Yankees, Cleveland Indians and Texas Rangers. “At Premier Subaru Watertown, we are excited to share the love with The Connecticut Cancer Foundation, an amazing organization that has contributed more than $6.4 million to more than 7800 cancer patients over the last 33 years, as well as contributed more than $2.4 million to cancer research, said Robert J. Alvine, President of Premier Subaru Watertown. Kerri Pacheco, Vice President of Premier Subaru Watertown continued “Given the horrible affects of COVID this past year and the inability for non-for-profits to engage in fundraising activities, we are proud to provide this contribution to The Connecticut Cancer Foundation to assist in these challenging times. The need for help with those with cancer is ever increasing and we want to be there.” Over the last 13 years, through the Share the Love event, Subaru of America and its participating retailers have donated more than $200 million to charity, with customers choosing between four national and over 1,440 hometown charities. Premier Subaru Watertown has provided more than $250,000 in contributions to local organizations such as New Opportunities Meals on Wheels, The Harold Leever Regional Cancer Center, The Boys and Girls Club of Waterbury and the Waterbury Police Activity League. The Premier Auto Group as a whole has contributed more than $1.4 million to local organizations over the last 5 years – making an impact in the communities in which the company serves.
Patient Story From The CT Cancer Foundation - Kerri P
As a part of Premier Subaru Watertown's Share The Love Campaign, Premier Subaru is supporting The Connecticut Cancer Foundation, by contributing $250 for every new Subaru sold from Thanksgiving to New Years. As a part of this program, Premier Subaru adopted a family to specifically assist. Joy is a 46 year old single mother of a 9 year old son, Lucas and, adopted 15 year old daughter, Olivia, from Torrington, CT. Lucas is in the 4th grade and Olivia, a high school student, is in a special education program for autism and ADHD. Joy was working as a Home Health Aid for mental health clients until the COVID19 pandemic and everything closed down. She has been unable to work since May, 2020. In July, Joy was diagnosed with breast cancer and most recently neuroendocrine cancer. She had a double mastectomy in October and, is beginning treatment for the newly diagnosed cancer. She has been living on her daughter's monthly disability check. Premier Subaru Watertown is proud to have adopted Joy and her family for our Share the Love program - specifically. This includes providing Joy and her family a full Christmas and ensuring that we provide them with gifts, food and gift cards to make their holiday season a bit brighter. We are proud of the efforts of The Connecticut Cancer Foundation and, looking forward to continuing to assist Joy, her family and, the other families devastated by cancer.
