The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Premier Subaru Middlebury dedicated locally to the Love Promise?

Premier Subaru Watertown is committed to the communities in which we serve. Community involvement and "paying it forward" is in the fabric of our organization. Our team of employees live in the communities in which we serve. We seek to be a good corporate neighbor and enrich the lives of the people we touch. We are proud to be an active member of the Watertown and Greater Waterbury Community.

Compassion Club, ASPCA

Earth Day Southbury

University Of Rhode Island, University of New Haven, Edith B. Jackson Childcare

Jane Doe No More, New Opportunities, Inc., Jazz on the Green Series, Watertown Chamber of Commerce, Greater Waterbury Chamber of Commerce

American Cancer Society, Camp Rising Sun, Yale New Haven Childrens, Harold Leever Cancer Center

Did Premier Subaru Middlebury go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Premier Subaru Middlebury

Subaru and Premier Subaru Middlebury believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Premier Subaru in Middlebury Donates Car To Local U.S. Military Veteran - Robert A

Premier Subaru in Middlebury Connecticut spent this past Veteran’s Day showing a local military veteran how truly appreciated they are for their commitment and sacrifice to the U.S. In partnership with the Military Warriors Support Foundation (MWSF), the dealership presented a Subaru Forester to United States Marine Corps Corporal Roger Rua and his family. Roger was selected to receive a Subaru after applying to MWSF’s Transportation4Heroes program, which includes a rigorous vetting process to ensure selected veterans and/or their families are the most deserving recipients. MWSF then worked directly with Premier Auto Group to present the payment-free vehicle in the celebration on Veteran’s Day. Roger Rua was born and raised in Connecticut and joined the military in January 2010 after feeling the call of duty to serve and protect his country. He was stationed in Okinawa, Japan and later deployed to Afghanistan in 2011, where he was wounded during combat and received a Purple Heart for injuries sustained. Roger was honored with several additional awards for his service, including the Combat Action Ribbon, Afghanistan Campaign Medal, and more. After four years of faithful service, he retired from the military and now resides in Naugatuck, CT with his family. Premier Subaru Middlebury President Bob Alvine was focused on dedicating his auto group’s latest giveaway to veterans in acknowledgement of our nation’s most cherished individuals. Bob and his team have taken great pride in being able to help Roger as he transitions to civilian life. The MWSF is a 15-year-old 501(c)(3) non-profit charity founded by Retired LTG Leroy Sisco, with a mission of providing crucial transitional support for our nation’s combat-wounded heroes, Gold Star spouses, and their families. Its programs focus on transportation assistance, housing and homeownership, recreational activities, and leadership development. The Foundation is on its way to awarding more than 145 payment-free vehicles and 1,000 mortgage-free homes across all 50 states. Premier Auto Group Subaru joined forces with MWSF for the giveaway, with the Foundation selecting the deserving recipients through their application program and Premier Subaru Middlebury donating the brand-new vehicles. The Veteran’s Day giveaway supports Subaru and their nationwide corporate commitment to giving back. Connecticut’s Premier Auto Group is proud to have dedicated its 2022 Veteran’s Day to such a worthy cause and honoring this local hero with the gift of safe, reliable transportation.

Military Warriors Support Foundation
Premier Subaru in Middlebury Donates Car To Local U.S. Military Veteran

We Cleaned the Beach! - Robert A

On September 25, 2022, the Premier Subaru team cleaned Branford Point. The Premier team was joined by members of the community for this two hour cleanup. In total - more than 80 pounds of trash were removed from Branford Point. This was the 20th annual International Coastal Cleanup - and, Premier Subaru looks forward to continuing to be a part of this vital program.

Save The Sound
We Cleaned the Beach!

Premier Subaru Middlebury Supports The Waterbury Rotary Club - Robert A

Premier Subaru Middlebury is proud to continue to be a sponsor of the Waterbury Rotary Club and the 10th Annual Dinner at the Ponte Club in Waterbury, CT. This event is held on September 16, 2022. The Rotary Club of Waterbury, CT is dedicated to helping those in need, both in the local community and internationally. Along with their annual donations to the Rotary Foundation and the End Polio campaign, they provide support to such local organizations as St. Vincent DePaul, St. Mary's Hospital, Masks for First Responders (they distributed 8000 masks during the COVID-19 pandemic) Waterbury Police Department and so many others. Premier Subaru Middlebury is proud to continue to support this amazing organization.

Rotary Club of Waterbury
Premier Subaru Middlebury Supports The Waterbury Rotary Club

Premier Subaru Donates to CT Cancer Foundation - Laura O

Premier Subaru Middlebury presented Laura Osterman, Grant Program Director of The Connecticut Cancer Foundation with a check in the amount of $32,625 today. The donation represented the proceeds from the company’s annual “Share the Love” event, in which, anyone that purchased or leased a new Subaru could make a $250 donation to one of four national charities – ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Parks Foundation – or a fifth local charity for their customers to support. Premier Subaru Middlebury selected The Connecticut Cancer Foundation as the company’s “hometown charity” for the Subaru 2021-2022 Share The Love Campaign. This is the second year that Premier Subaru Middlebury contributed to The Connecticut Cancer Foundation with total contributions from the company exceeding $53,000.The mission of The Connecticut Cancer Foundation is to provide financial assistance to Connecticut cancer patients and their families to fund cancer research. It was founded by John Ellis, a former catcher for the New York Yankees, Cleveland Indians and Texas Rangers. “At Premier Subaru Watertown, we are excited to share the love with The Connecticut Cancer Foundation, an amazing organization that has contributed more than $6.9 million to more than 8000 cancer patients over the last 34 years, as well as contributed more than $2.4 million to cancer research, said Robert J. Alvine, President of Premier Subaru Middlebury. Kerri Pacheco, Vice President of Premier Subaru Middlebury continued “Given the horrible effects of COVID the past two years and the inability for non-for-profits to engage in fundraising activities, we are proud to provide this contribution to The Connecticut Cancer Foundation to assist in these challenging times. The need for help with those with cancer is ever increasing and we want to be there. I am really proud of our team raising more than $53,000 for The Connecticut Cancer Foundation over the last two years.” Premier Subaru Middlebury has provided more than $350,000 in contributions to local organizations such as New Opportunities Meals on Wheels, The Harold Leever Regional Cancer Center, The Boys and Girls Club of Waterbury and the Waterbury Police Activity League. The Premier Auto Group as a whole has contributed more than $1.7 million to local organizations over the last 6 years – making an impact in the communities in which the company serves

The Connecticut Cancer Foundation
Premier Subaru Donates to CT Cancer Foundation

Premier Subaru loves Pets!! - Kerri P

For the second year in a row, we were proud to sponsor an underserved area in dog rescue, Pittie Rescue and Rehab! BARC-CT focuses on rescuing animals and providing them with medical care and access to trainers and behaviorists in order to help them make a full recovery regardless of what they have endured. They rely solely on dedicated volunteers, including fosters who take rescued animals into their home and provide them with the care and nurturing they need. The generosity of donors provides funding for the many needs of the animals such as vetting, boarding, training, and general care.

BARC CT
Premier Subaru loves Pets!!

Shamrock Shuffle - Kerri P

Premier Subaru Watertown, now Middlebury, was proud to participate in it's annual support of the Watertown Parks & Rec Depts fundraiser. Due to COVID the run was cancelled in 2020 and postponed from March to August for 2021! Fun was had by all on this beautiful summer sizzler day and much money was raised to support our youth programs in the Watertown Oakville area!

Shamrock Shuffle

Transportation Emergency! - Kerri P

Premier Subaru Middlebury was contacted by our Share The Love local charity, CT Cancer Foundation, about an emergent need for transportation for one of their recipients. A ten year old girl in her fifth round of experimental cancer regimens for a brain tumor had recently been unable to get to her therapies because her Mom's vehicle had broken down and was beyond repair. Premier teamed up with CCF and each donated 50% of the funds needed to get this family who had gone through so much already to a safe place with transportation. The vehicle, sales tax, registration fees and insurance was all covered for them! We hope this gesture allows the family to have one less worry during this difficult time and allows this young lady to beat her battle!!

Transportation Emergency!

Premier Donates $20K to CT Cancer Foundation - Jane E

Premier Subaru Watertown presented Jane Ellis, President and Executive Director of The Connecticut Cancer Foundation with a check in the amount of $20,775 today. The donation represented the proceeds from the company’s annual “Share the Love” event, in which, anyone that purchased or leased a new Subaru could make a $250 donation to one of four national charities – ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Parks Foundation – or a fifth local charity for their customers to support. Premier Subaru Middlebury selected The Connecticut Cancer Foundation as the company’s “hometown charity” for the 2020-2021 Share The Love Campaign. Premier Subaru Watertown is proud to have matched dollars from Subaru of America directly to provide an additional impact to The Connecticut Cancer Foundation. The mission of The Connecticut Cancer Foundation is to provide financial assistance to Connecticut cancer patients and their families to fund cancer research. It was founded by John Ellis, a former catcher for the New York Yankees, Cleveland Indians and Texas Rangers. “At Premier Subaru Watertown, we are excited to share the love with The Connecticut Cancer Foundation, an amazing organization that has contributed more than $6.4 million to more than 7800 cancer patients over the last 33 years, as well as contributed more than $2.4 million to cancer research, said Robert J. Alvine, President of Premier Subaru Watertown. Kerri Pacheco, Vice President of Premier Subaru Watertown continued “Given the horrible affects of COVID this past year and the inability for non-for-profits to engage in fundraising activities, we are proud to provide this contribution to The Connecticut Cancer Foundation to assist in these challenging times. The need for help with those with cancer is ever increasing and we want to be there.” Over the last 13 years, through the Share the Love event, Subaru of America and its participating retailers have donated more than $200 million to charity, with customers choosing between four national and over 1,440 hometown charities. Premier Subaru Watertown has provided more than $250,000 in contributions to local organizations such as New Opportunities Meals on Wheels, The Harold Leever Regional Cancer Center, The Boys and Girls Club of Waterbury and the Waterbury Police Activity League. The Premier Auto Group as a whole has contributed more than $1.4 million to local organizations over the last 5 years – making an impact in the communities in which the company serves.

The Connecticut Cancer Foundation
Premier Donates $20K to CT Cancer Foundation

Patient Story From The CT Cancer Foundation - Kerri P

As a part of Premier Subaru Watertown's Share The Love Campaign, Premier Subaru is supporting The Connecticut Cancer Foundation, by contributing $250 for every new Subaru sold from Thanksgiving to New Years. As a part of this program, Premier Subaru adopted a family to specifically assist. Joy is a 46 year old single mother of a 9 year old son, Lucas and, adopted 15 year old daughter, Olivia, from Torrington, CT. Lucas is in the 4th grade and Olivia, a high school student, is in a special education program for autism and ADHD. Joy was working as a Home Health Aid for mental health clients until the COVID19 pandemic and everything closed down. She has been unable to work since May, 2020. In July, Joy was diagnosed with breast cancer and most recently neuroendocrine cancer. She had a double mastectomy in October and, is beginning treatment for the newly diagnosed cancer. She has been living on her daughter's monthly disability check. Premier Subaru Watertown is proud to have adopted Joy and her family for our Share the Love program - specifically. This includes providing Joy and her family a full Christmas and ensuring that we provide them with gifts, food and gift cards to make their holiday season a bit brighter. We are proud of the efforts of The Connecticut Cancer Foundation and, looking forward to continuing to assist Joy, her family and, the other families devastated by cancer.

The Connecticut Cancer Foundation
Patient Story From The CT Cancer Foundation

CT Cancer Foundation helped by Premier - Kerri P

Premier Subaru Watertown of Watertown, CT announced its participation in the 2020 Subaru Share the Love® Event and selected The Connecticut Cancer Foundation as their hometown charity to be added to the list of organizations that customers can select to receive a Subaru Share the Love Event donation. The Subaru Share the Love Event will run from November 19, 2020 to January 4, 2021 and allows Subaru retailers the opportunity to select charities operating in their community to be included in a list of organizations that new owners can select from to receive a $250 donation from Subaru of America, Inc. (SOA). For a fifth year in a row, there will be no cap on the total donation from SOA to its Subaru Share the Love Event charitable partners. At the culmination of this year, SOA and its retailers hope to exceed a grand total of $200 million donated since the creation of the Subaru Share the Love Event. The mission of The Connecticut Cancer Foundation is to provide financial assistance to Connecticut cancer patients and their families and to fund cancer research. It was founded by John Ellis, a former catcher for the New York Yankees, Cleveland Indians and Texas Rangers in 1987. More information about The Connecticut Cancer Foundation can be found on their website at www.ctcancerfoundation.org.

The Connecticut Cancer Foundation
CT Cancer Foundation helped by Premier