Premier Subaru Middlebury has a history of giving back to the communities in which we serve. Since 2000, the ownership of Premier Subaru Middlebury  has had a strong commitment to "give back" to the community and ensure that we "pay it forward".  This financial commitment has ranked us among the highest in charitable contributions in our peer group.  We are proud of this commitment and will continue to do what we can to support the communities in which we serve.

Connecticut's Premier Subaru in Middlebury Spends Veteran's Day Sharing the Love with a Local U.S. Military Veteran.

Premier donates a Subaru Forester to a Local Veteran on Veterans Day 

Premier Subaru in Middlebury Connecticut spent this past Veteran's Day showing a local military veteran how truly appreciated they are for their commitment and sacrifice to the U.S. In partnership with the Military Warriors Support Foundation (MWSF), the dealership presented a brand new 2023 Subaru Forester to United States Marine Corps Corporal Roger Rua and his family.

Roger was selected to receive a Subaru after applying to MWSF's Transportation4Heroes program, which includes a rigorous vetting process to ensure selected veterans and/or their families are the most deserving recipients. MWSF then worked directly with Premier Auto Group to present the payment-free vehicle in the celebration on Veteran's Day.

Roger Rua was born and raised in Connecticut and joined the military in January 2010 after feeling the call of duty to serve and protect his country. He was stationed in Okinawa, Japan and later deployed to Afghanistan in 2011, where he was wounded during combat and received a Purple Heart for injuries sustained. Roger was honored with several additional awards for his service, including the Combat Action Ribbon, Afghanistan Campaign Medal, and more. After four years of faithful service, he retired from the military and now resides in Naugatuck, CT with his family.

Premier Auto Group President Bob Alvine was focused on dedicating his auto group's latest giveaway to veterans in acknowledgement of our nation's most cherished individuals. Bob and his team have taken great pride in being able to help Roger as he transitions to civilian life.

The MWSF is a 15-year-old 501(c)(3) non-profit charity founded by Retired LTG Leroy Sisco, with a mission of providing crucial transitional support for our nation's combat-wounded heroes, Gold Star spouses, and their families. Its programs focus on transportation assistance, housing and homeownership, recreational activities, and leadership development. The Foundation is on its way to awarding more than 145 payment-free vehicles and 1,000 mortgage-free homes across all 50 states. Premier Auto Group Subaru joined forces with MWSF for the giveaway, with the Foundation selecting the deserving recipients through their application program and Premier Auto Group donating the brand-new vehicles. 

The Veteran's Day giveaway supports Subaru's nationwide corporate commitment to giving back. Connecticut's Premier Auto Group is proud to have dedicated its 2022 Veteran's Day to such a worthy cause and honoring this local hero with the gift of safe, reliable transportation. 

May 26, 2021-Premier Subaru Watertown Donates $20,775 to the Connecticut Cancer Foundation


November 19, 2020 - Premier Subaru Middlebury of Middelbury, CT today
announced its participation in the 2020 Subaru Share the Love® Event and selected The
Connecticut Cancer Foundation as their hometown charity to be added to the list of
organizations that customers can select to receive a Subaru Share the Love Event donation.
The Subaru Share the Love Event will run from November 19, 2020 to January 4, 2021 and
allows Subaru retailers the opportunity to select charities operating in their community to be
included in a list of organizations that new owners can select from to receive a $250 donation
from Subaru of America, Inc. (SOA). For a fifth year in a row, there will be no cap on the total
donation from SOA to its Subaru Share the Love Event charitable partners. At the culmination of
this year, SOA and its retailers hope to exceed a grand total of $200 million donated since the
creation of the Subaru Share the Love Event. The thirteenth-annual Subaru Share the Love Event will include the following four national charities:

• The American Society for the Prevention of Cruelty to Animals® (ASPCA®)
• Make-A-Wish®
• Meals on Wheels America
• National Park Foundation

In addition to the national charities that are participating, The Connecticut Cancer Foundation
will be included as a hometown charity for new Subaru owners to receive donations at the end
of the event. For the last seven years. Premier Subaru Middelbury has provided more than
$200,000 in funds to local organization such as New Opportunities Meals on Wheels, the Harold
Leever Regional Cancer Center, The Boys and Girls Club of Watertown and the Waterbury
Police Activity League.

"At Premier Subaru Middlebury, we are excited to share the love with not only the national
charities, but also with The Connecticut Cancer Foundation, an amazing organization that has
contributed more than $6.4 million to more than 7800 cancer patients over the last 33 years,
more than $2.4 million to cancer research. Given the horrible affects that COVID have had on
the fundraising activities of non-for-profits, we want this year to be our most impactful ever" said
Robert J Alvine, President of Premier Subaru Middlebury in Middlebury, CT.

About Premier Subaru Middlebury:
Premier Subaru Middlebury is an award winning and nationally recognized Subaru retailer in
Watertown, CT. They are part of the Premier Auto Group - Connecticut's largest Subaru
retailing group - and, are located at 1660 Straits Turnpike in Middlebury, CT. The company is
currently has a brand new 35,000 square foot facility now open for Subaru sales and Subaru Service. All of the Premier Auto Group dealerships are approved by the AAA for Automotive Service. More
information on Premier Subaru can be found at

About The Connecticut Cancer Foundation:

The mission of The Connecticut Cancer Foundation is to provide financial assistance to
Connecticut cancer patients and their families and to fund cancer research. It was founded by
John Ellis, a former catcher for the New York Yankees, Cleveland Indians and Texas Rangers
in 1987. More information about The Connecticut Cancer Foundation can be found on their
website at

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▪ Join the dialog: #sharethelove # premiercares

As part of the Subaru Share The Love Event 2019, Premier Subaru Watertown presents a check for $22,980 to the Boys & Girls Club of Greater Waterbury

Meals on Wheels Western Connecticut

April 2019

West Haven Family Resource Center

December 2018

In May 2018, Premier Subaru Presented a Check For $53,553 to Camp Rising Sun for the 2017 "Share The Love" Campaign, resulting in a total of more than $200,000 over the last 4 years.




Quassy Amusement & Water Park, Middlebury, Conn., presented a spectacular 3-D Fireworks display on July 4, 2016, with special viewing glasses for the nighttime event sold for only $1. Proceeds from the glasses sale benefited Healthy Eyes Alliance, and on July 20, Quassy presented a check for $1,000 to the organization. Accepting on behalf of Healthy Eyes Alliance was Naomi Hayner, program manager, with Quassy's George Frantzis II presenting. 

Healthy Eyes Alliance's goal is to put an end to preventable and treatable blindness through early detection, free access to vision care (eye exams, glasses, surgery-if necessary) and public education. It operates in Connecticut, New York and New Jersey, with this donation being targeted to Connecticut. Presenting partners in the fireworks spectacular were Premier Subaru of Watertown, Price Chopper supermarkets, TD Bank and Pepsi. Media partners were Voices newspaper and WTNH Channel 8. (Photo courtesy of Quassy)





Watertown, CT, March 24, 2015 - President Robert J. Alvine, Premier Subaru Watertown, presented Lisa LaBonte, Director of Meals on Wheels for New Opportunities, Inc., with a check for $15,606 this afternoon in the dealership's showroom in Watertown. The donation represented the proceeds from the seventh annual "Share the Love" event, in which anyone that purchased or leased a new Subaru could make a $250 donation to one of four national charities - ASPCA, Make-A-Wish Foundation, Meals on Wheels Association of America, the National Park Foundation - or a fifth local charity for their customers to support. Premier Subaru Watertown selected New Opportunities, Inc. Meals on Wheels as their "hometown charity" for the 2014 campaign.

"We couldn't be happier with the support given to us by Premier Subaru Watertown. We were thrilled when Bob first contacted us about the possibility of participating. Our organization relies heavily on the generosity of those in our community. And a donation of this size will go a long way in helping those in need throughout the region," said Ms. LaBonte.

"New Opportunities is just the type of local organization that we love to partner with and provide support for during the Subaru "Share the Love" Campaign. Lisa and her people do such a great job providing a hand up to the community in need," commented Mr. Alvine. "I'd also be remiss if I didn't acknowledge all of the customers who bought or leased a new Subaru during the campaign, and designated New Opportunities Meals on Wheels as the charity of choice for their donation."

"Share the Love" ran from Nov. 20, 2014 to Jan. 2, 2015 and was expected to donate up to $15 million over the course of the campaign nationwide. In the last six years, Subaru of America has donated over $35 million to different charities.

New Opportunities, Inc. is a community action agency that serves 27 towns in the Greater Waterbury area, including Meriden, Torrington, Danbury, and Thomaston. More than 70,000 individuals benefit from these programs on an annual basis. Programs include Child Welfare and Family Services, Education and Support Services, Energy Assistance/Weatherization, Services for the Elderly, AIDS/HIV Prevention, and more.

Premier Subaru Watertown was recently featured in the January 2015 New Opportunities Inc. Senior Nutrition Services Newsletter!





WHO:               In celebration of the seventh annual Subaru "Share the Love" event, Premier Subaru of Watertown will be hosting a "Stuff the Trunk" event where Premier will be accepting new holiday gifts for homebound seniors who are recipients of Meals on Wheels. Gift suggestions include blankets, throws, slippers, warm socks, gloves, postage stamps, pharmacy gift cards. Approximately 15% of New Opportunities'650 Meals on Wheels recipients are alone and without family during the holidays.



WHAT:              As part of a national partnership with the Meals On Wheels Association of America, Subaru will donate $250 to the purchaser's choice of participating charity - one of which is Meals On Wheels - for every new vehicle sold or leased from November 20, 2014, through January 2, 2015. By the end of this, the seventh "Share the Love" event, Subaru will have donated $50 million to charity - including the delivery of one million meals to seniors in need. For more information, visit 


WHERE:           Premier Subaru of Watertown

                        Straits Turnpike

                        Watertown, CT 06795

                          (866) 754-0157


WHEN:             Help Fill the Trunk with Holiday Gifts from November 20th- December 18th, 2014


VISUALS: Please help us win additional grant money by watching this video of Premier Subaru staff delivering meals to homebound senior recipients of Meals on Wheels.

Premier Subaru of Watertown continued to "Share The Love" in support of the Meals on Wheels Program of New Opportunities Inc. in October as they served as a collection point for the Waterbury Regional Chamber's Blanket Drive. The drive, which benefitted Meals on Wheels, Salvation Army, St Vincent De Paul Homeless Shelter and Greater Waterbury Interfaith Ministries, was spearheaded by the Chamber's YPOWR (Young Professionals) Group. In addition to donations from the public and their employees, Premier Subaru collected an abundant amount of blankets from Urology Associates in Middlebury and Thrivent Financial in Bristol.

From left to right: Lisa LaBonte; New Opportunities, Inc., Cynthia Whidbee; Urology Specialist, Julia Weston; Thrivent Financial, Courtney Ligi; Waterbury Chamber YPOWR Program Director, Muriel Mastrianni; Urology Specialist, Kerri Pacheco; Premier Subaru.


Premier Subaru Watertown presenting Jane Doe No More with Subaru's Share The Love Sixth Charity donation from December sales of new Subarus. Robert Bennett, District Sales Manager, Subaru of New England (Left)Robert J. Alvine, President and Dealer Principal, Premier Subaru Watertown (middle)Donna Palomba, Founder, Jane Doe No More.


Published Thursday, November 28, 2013 7:07 AM EST

Roughly 150 baskets were created by the Watertown Park & Recreation and Social Services Departments, to provide local families in need with all the trimmings for a classic Thanksgiving Dinner. While these baskets were pre-ordered, there will be additional dinner and care packages created for families who did not register in advance. Many local organizations and businesses donated food items for this annual program, including Premier Subaru, who donated 100 turkeys; The Watertown Meat Center, which donated about 50 turkeys; items and baskets from Swift Middle School and local Girl Scouts groups, etc. Recreation Director Lisa Carew said that while the town always receives a decent amount of donations from individuals and businesses, this year the public showed an "outpouring of support."

New Opportunities, Inc. Meals on Wheels Partners with Premier Subaru to "Share the Love" this Holiday Season

  Subaru's "Share the Love" event helps deliver nutritious meals and compassion to Greater Waterbury seniors

Greater Waterbury Area (November 21, 2013) - New Opportunities, Inc. is proud to announce its partnership with  Premier Subaru Watertown this holiday season to help this areas Meals on Wheels Program. Premier Subaru is inviting the public to fill the trunk of a Subaru with unwrapped holiday gifts for homebound seniors receiving Meals on Wheels services in hopes to raise community awareness and participation to support local seniors in need.  This local effort is part of the Meals On Wheels Association of America's participation in the national Subaru of America, Inc. "Share the Love" event, designed as a way for Subaru dealers to give back to their local communities.  

"We provide meals to many seniors who have no family support and are often alone during the holidays."  "Last year this event with the help of the public, was able to provide about 60 seniors with a small holiday gift," said Program Director Lisa LaBonte. 

The public is asked to bring a small unwrapped gift to  Premier Subaru Watertown located on 795 Straits Turnpike in Watertown between November 25th- December 16th.  Some suggestions include gloves, socks, blanket throws, postage stamps, pharmacy gift cards, sweatshirts and slippers.  The items will be picked up after December 16th, wrapped and distributed to our most needy clients.

As a proud Subaru "Share the Love" event charitable partner, New Opportunities, Inc.'s partnership with  Premier Subaru makes Meals on Wheels eligible to earn grants of up to $35,000. This can provide an extra layer of support to help New Opportunities, Inc. which currently has a waiting list for Meals on Wheels services.

"We are honored to be part of 'Share the Love' for a sixth straight year," said Association President and CEO Ellie Hollander.  "Subaru recognizes the importance of giving back to the communities it serves. Working together, Meals On Wheels and Subaru are helping to provide more than just a meal; we're bringing warmth and compassion to so many hungry and homebound seniors who would otherwise go without."

The Subaru "Share the Love" event runs from November 21, 2013 to January 2, 2014. Subaru is donating $250 for every new Subaru vehicle sold or leased during "Share the Love" to the customer's choice of charity, including Meals On Wheels. Over the past six years, proceeds from the Subaru "Share the Love" event have provided funds to support the Meals On Wheels vision to end senior hunger. 

To obtain more information on New Opportunities, Inc. Meals on Wheels Program visit our website at or visit us on Facebook at

November 2013 - Premier Subaru Watertown and Volvo of Watertown, both members of the Premier Automotive Group, proudly donated 50 turkeys to the Town of Watertown, CT to assist in their mission to feed 130 local families in need of support this Thanksgiving.  Premier was contacted with a plea for help after a previously committed sponsor backed out.  This created a desperate situation solved by Premier.  We thank Stop and Shop of Watertown, who helped find us the 50 turkeys on short notice.



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Premier Subaru Middlebury

1660 Straits Turnpike
Directions Middlebury, CT 06762

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