As Seen on TV - Premier Subaru Middlebury

Here at Premier we believe a dealership's responsibility is more than just providing amazing sales. We also strive to give back to the community that supports us. Click on the videos below to learn more about our community involvement, and how buying from Premier benefits everyone.

CONNECTICUT'S MORNING BUZZ

NEW HAVEN, Conn. (WTNH) - Connecticut's Morning Buzz Host Natasha Lubczenko recently met with Shaun Heffernan, Executive Director of Camp Rising Sun, and Robert Alvine, President of Premier Auto Group, who has been a longtime supporter of the camp. Camp Rising Sun offers a unique opportunity for children facing a cancer diagnosis to attend camp for free. "Our kids are special, not because they have cancer, but because they're funny, they're talented, and they're great friends," said Shaun. The camp provides a week of fun at the end of August for children and their siblings, helping them forget their diagnosis and just be kids.

Share the Love

At Premier Subaru Middlebury, our annual Share the Love event is going on now. With every new Subaru purchase or lease, we'll donate $300 to one of four national charities or to our chosen local charity, Meals and Wheels of Greater Waterbury provided by New Opportunities. New Opportunities offers a variety of social service programs designed to eliminate poverty and assist people in need, providing support for 61,000 people each year. Share the love at Premier Subaru! 

Dealers Who Make a Difference

The Dealers Who Make A Difference Award is presented to auto dealers who have demonstrated an exceptional dedication to their local communities.  Premier Auto Group is a recipient for that award

HOLOLENS

At most dealerships, resolving complex Subaru service issues often means waiting days or weeks as a tries to coordinate with the factory for assistance, but not a Premier Subaru. We're one of the only access to new Hololens factory communication providing instant real time access to factory expert for diagnostics and repairs.  

Camp Rising Sun and Premier's Promise

Camp Rising Sun welcomes any child aged 5-17 who has faced a diagnosis of cancer to a week of fun and friendship. In an effort to Help Camp Rising Sun keep providing and amazing opportunity for these children Premier has donated over 7 years $550,000 in total to help keep providing the experiences the children deserve. Through active sales and events such are the Subaru share the love event we are able to keep giving back to the community that has given us here at premier a place to call home.

Lease a Subaru Solterra

Now is the perfect time to lease an all new Subaru Solterra EV! Take advantage of the best lease opportunity for Subaru's flagship EV. As the first AWD electric vehicle to feature the legendary standard capability of Symmetrical All-Wheel Drive - along with generous ground clearance - the Solterra can take you to undiscovered places while its zero-emissions powertrain can help keep them pristine.