Here's How It Works:

Premier Subaru's VIP Military Discount Program offers an easy, HAGGLE & HASSLE FREE   way for you to purchase or lease a new Subaru. We feel it's our responsibility to "give back" to those who give so much for our country.

MILITARY PROGRAM

At Subaru, we are proud to welcome those who serve to the Subaru VIP Military Program. Through this program, those in active duty and reserves, all military retirees, and veterans within 24 months of separation may be eligible to receive $500 off the purchase or lease of a new Subaru.

Once you negotiate your best price with a Subaru retailer, you'll receive the additional $500 military discount. In addition, your price will be further reduced by any applicable zone or regional cash incentives in effect at the time of purchase.

Click the link below to request a military discount today. Note your eligibility must be verified by our trusted partner, ID.me, during the request process. 

REQUEST A SUBARU MILITARY DISCOUNT

For complete program details and eligibility information, please contact your local participating Subaru retailer for further assistance.

Because words aren't the only way Subaru thanks you for your service.

*Offer subject to change. Cannot be combined with other VIP program offers. May be combined with any other retailer or customer incentives when purchasing. This offer applies to those in active duty and reserves, all military retirees, and veterans within 24 months of separation.


The program is only three simple steps...


Make An Appointment to meet with an Authorized Premier Subaru Sales Consultant.  They will take the time to help you choose the Subaru that's PERFECT for YOU.

Or, if you already know what you want... Move To Step 2!



Make An Appointment and come in to take a test drive. We feel a test drive is important to make sure you 
COMPLETELY LOVE the way your Subaru feels and handles. This will also give you the opportunity to try out all the features and options in your new Subaru. To schedule your test drive, please complete the form in the upper right of this page or call (888) 690-6710.



After your test drive, your Authorized Premier Subaru Sales Consultant will show you the Active Duty Military Discount. You will also be entitled to any manufacturers rebates and/or special financing offers in addition to the Active Duty Military Discount. There are no hassles or haggling involved! You just drive home happy!  



Vehicles purchased/leased under the program must be registered, titled or leased in the name of the eligible participant (or spouse/domestic partner) for personal non-commercial use or transportation. The special pricing under the Military Incentive Program cannot be combined with any other  promotional offer, including, but not limited to advertised lease specials, internet coupons or direct mail offers (except Guaranteed Trade Program, $500 Subaru Added Security Maintenance Plan Coupon or Subaru Reward Dollars).  Participants are limited to the purchase/lease of two new vehicles per year. New Subaru models are included in the Premier Subaru Military Program. From time to time specific models may be excluded from the program as determined by Subaru of America. Participants are required to present verifiable proof of military status and active service at the time of purchase, such as: most recent Leave and Earning Statement (LES), valid Military Identification Card or Department of Defense documentation attesting to current duty status.


Premier Subaru Middlebury

1660 Straits Turnpike
Directions Middlebury, CT 06762

  • Sales: (860) 274-8866
  • Service: (860) 274-8866
  • Parts: (860) 274-8866

For Questions About The Military Discount Program or to Schedule Your Test Drive, Please Enter The Following Information

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Hours

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